Recruiting
Recruiting quality affiliates: how to choose the right partners
Recruiting is the real engine of an affiliate program. Selection criteria, effective onboarding, and managing relationships over time.
Blog
Blog
Notes, guides, and reflections on affiliate marketing and performance: how to build programs that work, create content that converts, and select partners who add value.
Content
Affiliate-oriented content that converts: reviews, comparisons, and SEO guides
How to design reviews, comparisons, and SEO guides that capture purchase intent and drive real conversions. Practical criteria for choosing the right format.
Strategy
How to structure an affiliate program that converts
A practical guide to the choices that make an affiliate program a predictable channel: commissions, terms, attribution, KPIs, and fraud prevention.